TV show expands merchandising lineup with furniture, décor and more.
FremantleMedia Australia has tapped homewares distributor Albi to develop a collection of homewares inspired by the television series “Grand Designs Australia.”
The Grand Designs Home Collection will feature 75 pieces that include soft furnishings, decorative items and larger furniture pieces.
The launch of the new homewares range also coincides with the brand's new publishing deal with Bauer Books. The coffee table book, The Best of Grand Designs Australia, will feature 27 properties from the first six seasons of “Grand Designs Australia.”
Additionally, three new limited edition magazine specials–Interiors, Outdoors and Kitchen & Bathrooms–will launch this year as an extension to the series’ existing partnership with Universal Magazine, publisher of Grand Designs Australia Magazine.
“The strong retail growth of the ‘Grand Designs Australia’ brand continues to impress the market and provide opportunities in the retail space,” says Zara Curtis, general manager, brand partnerships, FremantleMedia Australia. “These new developments cement the brand as a key player in the world of architecture and home design in Australia, with plenty in the pipeline to come.”
The Grand Designs Home Collection will launch this November at its exclusive department store retailer, Myer, as well as selected independent stores throughout Australia.