Gold’s Gym Teams for Footwear

Fitness brand grows CP program with athletic shoes.

Gold’s Gym has teamed with Vibram to develop a range of footwear for the gym.

Brand Sense Partners, Gold’s Gym’s licensing agent, brokered the deal.

Under the terms of the agreement, Vibram will develop a Gold’s Gym FiveFinger cross training shoe–which can be used in a variety of workouts including running, watersports, cross training and more–in collaboration with the gym’s fitness experts.

“The launch of a Gold’s Gym FiveFinger cross training shoe with Vibram offers another meaningful way for fitness enthusiasts to connect with the Gold’s Gym brand beyond the gym,” says Michael Cobb, chief marketing officer, Gold’s Gym. “Vibram’s footwear expertise is invaluable and we look forward to developing a shoe that maximizes function and form.”

The Gold’s Gym FiveFinger shoe is slated to launch in early 2017 throughout North America.

“The partnership between Gold’s Gym and Vibram is inherent referencing back to the legendary photos from Gold’s Gym Venice where famous bodybuilders tended to workout barefoot,” says Chris Melton, sales director, Vibram. “Vibram FiveFingers is a natural training tool for active people everywhere, indoors and outdoors, from weekend warriors to professional athletes.”