Fuller Brush Grows Merchandise Lineup

Key licensees to release vacuum products, sweepers, publishing and more.

The Fuller Brush Company, an American heritage brand, has expanded its Live Fuller licensing campaign with four licensees across multiple categories.

First, Publications International has signed on for a multi-book deal on Fuller Cleaning Tips. The first book is slated to hit retail in spring 2017.

Next, Fuller Brush and Tacony have extended their partnership for vacuum products.

SAS Group will debut a line of hard floor sweepers in 2017 via direct response channels.

Finally, Popular Bath Products will release a variety of bath and kitchen items.

“The licenses marry well with our rising key account and direct response business, and we are thrilled to work with these great companies,” says David Sabin, president, Fuller Brush.