Electrolux Global Brand Licensing has signed a host of new deals for its AEG, Frigidaire, Zanussi and Eureka brands across a range of categories.

April 6, 2018

1 Min Read

Electrolux Global Brand Licensing has signed a host of new deals for its AEG, Frigidaire, Zanussi and Eureka brands across a range of categories. New partnerships include: • Solar Solutions for AEG-branded industrial solar panels designed for B2B installations. The line is being developed in Europe for installation in Europe, the Middle East and the U.S. • True Source Products will expand its range of Frigidaire kitchen products into the glass food storage container category. • Smartek will extend the Eureka brand with a new line of garment care products including steam irons, garment steamers, fabric shavers, lint brushes, handheld steam cleaners and iron accessories. The new range will hit the market later this year in both the U.S. and Canada. • Finally, JP Outillage Distribution will develop a range of Zanussi-branded heating solutions for household use.

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