July 16, 2020
Dorel Home, the home furnishing segment of Dorel Industries, has announced it has partnered with “Queer Eye” creators Scout Productions to create a furniture collection inspired by the Netflix series.
The deal was brokered by IMG.
"We are thrilled that fans of the show will be able to bring the spirit of ‘Queer Eye’ into their own homes,” says Joel Chiodi, senior vice president, strategic development, Scout Productions. “The experts at Dorel Home have created a line we can’t wait for everyone to check out, with standout pieces that are easy to mix and match to perfectly reflect fans’ own personal style.”
After the recent debut of the show’s fifth season, the “Queer Eye” furniture collection debuted exclusively on Walmart.com in North America and features designs for living room, bedroom, office, dining room and outdoor patio spaces.
The Dorel Home furniture line is crafted to capture the aesthetic and spirit of what the show represents. The Netflix series introduces audiences around the world to the diverse perspective and the Fab Five: Antoni Porowski (food and wine), Bobby Berk (interior design), Karamo Brown (culture), Jonathan Van Ness (grooming) and Tan France (fashion). The Fab Five forge relationships with men and women from a wide array of backgrounds and beliefs often contrary to their own, touching on everything from LGBTQ rights and social commentary to how to make the best farm-to-table guacamole and more.
"We're excited to work with such an inspiring series and to become part of the ‘Queer Eye’ family,” says Claudia Grundman, senior director and brand manager, Dorel Home. “Their message for encouraging holistic change, not only in one’s lifestyle but also across cultural acceptance is something we want to get behind and watch blossom. We are especially excited to be partnering with Walmart to offer our stylish ‘Queer Eye’ collection at incredibly affordable prices. We believe that shoppers will be thrilled with the quality and designs we’re offering.”
The Dorel Home “Queer Eye” furniture collection is available exclusively at Walmart.com.
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