Iconic collection celebrates a mutual commitment to maker and craft.

License Global

August 19, 2021

2 Min Read

Crate & Barrel and Shinola have joined forces to launch a Shinola for Crate & Barrel Collection, developed by IMG, Shinola's licensing agency. The two American brands have crafted an extensive new line of designed furniture and accessories, guided by the principle that things should be built well or not at all.

Founded in Detroit, Shinola is a design brand known for crafting products built to last, including handmade timepieces, leather goods, thoughtful gifts and more. The brand also carries this commitment to quality into the hospitality space at the Shinola Hotel in downtown Detroit. 

Customers can add raw-meets-refined beauty to any room with clean-lined furniture pieces crafted from FSC-certified American hardwood, geometric motif pillows, woven leather lighting, home office decor and more. Design lovers will take note of the limited-edition Utility Chair featuring retro plaid upholstery and the Hotel Bed which brings a luxe hotel vibe to the home bedroom. Customers can shop the Shinola for Crate & Barrel Collection online at www.crateandbarrel.com and at select stores across the U.S.

“This collaboration naturally blends our brands’ mutual love of great design and honors the luxury, hand-crafted quality Shinola stands for,” says Sebastian Brauer, vice president of product design and development, Crate & Barrel. “This collection is built for the way people want to live; design-forward, clean lines and quality materials with a relaxed vibe – creating that perfectly worn, lived-in feeling customers come to Crate & Barrel for. We know customers will be inspired by the soul and quality of this unique collection.”

“We at Shinola are always excited to partner with other storied American brands – our partnership with Crate & Barrel might be our most exciting collaboration to date,” says Shannon Washburn, chief executive officer, Shinola. “Expanding into the home category was always part of our strategy, it is a natural progression for us – based upon our success with turntables and clocks as well as in the hospitality space with the Shinola Hotel. To be doing this project with a home design brand of the magnitude of Crate & Barrel makes the project even more special. The collection is a perfect exemplification of Shinola and C&B’s commitment to beautiful design & quality goods.”

Customers will be able to experience the collection and purchase remotely via Crate & Barrel's site.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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