Bob Ross Paints Licensing Agreement with MFA

The product developer partnered with the painter on a series of clocks.
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License Global

February 17, 2021


Mark Feldstein & Associates has signed a licensing agreement with Bob Ross, the late host of "The Joy of Painting" television series. Firefly Brand Management brokered the deal.

MFA will be producing a series of whimsical plastic Bob Ross Wall and Desk Clocks with sounds and Glass Clocks without sounds. All clock dials will feature colorful Bob Ross-inspired designs while the sound clocks will play his actual recorded signature expressions like "We don't make mistakes – we just have happy accidents."

"We are always excited to see new products come to fruition and roll-out for the popular Bob Ross brand," says Cynthia Modders, chief executive officer, Firefly Brand Management. "Bob Ross fans are going to love MFA's high-quality designs and certainly are going to be thrilled to 'hear' those iconic Bob Ross quotes again that remind us of how much fun his painting and life can be."

"Bob Ross brought the joy of painting to people around the world with a kind and calm demeanor that continues to

make him a cultural icon celebrated by generations of fans," says Mark Feldstein, president, Mark Feldstein Associates. "We are very excited to develop a group of clocks that showcase the positivity and can-do spirit that Ross communicates to his viewers."

"This isn't just a clock; it is a piece of art all by itself," says Joan Kowalski, president, Bob Ross Company. "Beautifully crafted with lots of Bob Ross color and charm, it's going to become a real favorite out there."

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