Bloom to Rep Designers Guild

Home fashion and lifestyle brand Designers Guild has appointed the newly created London licensing agency Bloom to represent its brand.

With roots in fabrics in wall coverings, Designers Guild will work with Bloom to grow the British design brand into any new product areas.

“It has always been my vision to create a total lifestyle at Designers Guild, and I am excited at the prospect of working with a variety of interesting new disciplines to create products that will further broaden the Designers Guild portfolio,” says Tricia Guild, founder and creative director, Designers Guild.