Precious Moments Appoints John Plys to CEO

Plys has spent more than 15 years leading toy/gift/novelty companies, and has a proven track record in achieving substantial sales growth and profits, invigorating brands, driving economic value to shareholders and developing marketplace strategies domestically and internationally that connect brands to consumers while unlocking value for retailers. The appointment is effective immediately. 

"We are thrilled to welcome John to our Precious Moments family," says Don Butcher, president, Precious Moments Family of Companies. "John has expertise in everything from product design and brand development to sourcing, negotiation and sales growth. His perfect mix of leadership, experience, drive and enthusiasm will help us achieve our aggressive growth goals."  

Plys comes to Precious Moments from Alex Global Products, where he was chief sourcing and

"I am honored to be able to join the team that has created this heritage brand and am invigorated by the multitude of opportunities that lie ahead," says Plys. "The incredibly high brand recognition, combined with a fiercely loyal existing customer base and a recent focus on taking steps to make the brand even more valuable for new customers, perfectly positions Precious Moments for strong growth. I am excited to roll up my sleeves and get to work with the dedicated and talented Precious Moments teams in Chicago and Carthage."