Old World Christmas Introduces Four New Partnerships

Old World Christmas has announced four new licensing partnerships for the creation of hand-glittered blown glass ornaments. The Molson Coors Beverage Company, PepsiCo's Frito Lay, The Tetris Company and Rudolph the Red-Nosed Reindeer will each have a line of delicately hand-painted, hand-glittered ornaments created to capture the spirit of the brands to be released later this year.  

"We are excited to add these four licensees to our portfolio this year," says Neal Applefeld, president, chief operating officer, Old World Christmas. "These time-honored brands are beloved by so many, and we're thrilled to introduce them to fans to hang on their Christmas trees for years to come."  

Molson Coors, parent company of the Miller and Coors brands, will have several figurative ornaments created for beer enthusiasts. New designs will include a Miller beer glass bottle ornament, a six pack of Coors beer and a Miller baseball cap.  

Chester Cheetah, the mascot of Frito Lay's Cheetos brand snacks, will join other company favorites this year as a Christmas ornament along with Frito Lay snacks, such as a Nacho Cheese Dorito Bag, Cool Ranch Dorito Bag and a Flaming Hot Cheetos Melting Snowman Ornament.  

Puzzle gaming fans will find an ornament featuring the Tetris video game. The design highlights a gameplay scene with colorful Tetriminos on a handheld gaming device.  

Characters from the TV classic, “Rudolph the Red Nosed Reindeer,” will also become Christmas ornaments. New ornaments will include Rudolph, Clarice, prospector, Yukon Cornelius, Hermey the Elf and the Abominable Snow Monster.  

Once released, all the newly licensed ornaments will be available at Oldworldchristmas.com or in retail stores across the U.S.