Brentwood Licensing Announces Representation Partnership with Bicycle Playing Cards

Agency seeks collaboration opportunities for 138-year-old heritage brand.
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License Global

June 8, 2023

Bicycle Playing Cards
Bicycle Playing CardsBrentwood Licensing

Brentwood Licensing

has announced a licensing representation partnership with Bicycle Playing Cards, a brand known for “First in Fun” for bringing people of all ages together in the name of good games and great company.

“This is the first time in our 138-year history that Bicycle Playing Cards is offering their expanded library of logos and artwork, and it is exciting to bring the iconic Bicycle brand into many more fun products for all ages,” says Tricia Bouras, president, chief executive officer, United States Playing Card Company.

Bicycle Playing Cards are sold in all channels and tens of thousands of doors in North America and around the globe. Over 130 years of proprietary designs, from retro to modern designs, are available for licensing.

Brentwood Licensing will seek domestic and worldwide licensing partnerships and product collaborations that leverage the lifestyle and iconic nature of the brand to complement the already established playing cards products at retail.

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