PopSugar Unveils ‘360 Wellness’ Collection

Collection will include bath and body items and fitness equipment exclusively at Walmart.

License Global, Content Editor

September 14, 2023

1 Min Read
‘360 Wellness’ Collection, PopSugar
‘360 Wellness’ CollectionPopSugar

PopSugar has announced its first multi-category wellness collection, which will launch exclusively in stores and online at Walmart this fall. Through a 360-degree approach to wellness, the collection aims to bridge fitness, health, mind and body, inviting women to see themselves in the pursuit of living well. Produced in partnership with Centric Brands and Fit for Life, PopSugar’s wellness collection will feature a 16-item fitness equipment line including bar weights, resistance bands and wrist weight sets, and a seven-item bath and body line including shower steamers, bath flakes and body oil.

“At PopSugar, we know that women are taking a more proactive approach to their health, where fitness and self-care are both essential,” says Angelica Marden, publisher, PopSugar. “Together with Walmart, our collection brings a fresh perspective to the wellness landscape, helping women take care of their physical and emotional wellbeing.”

‘360 Wellness’ Collection, PopSugar

‘360 Wellness’ Collection, PopSugar

PopSugar’s bath and body collection will be available at Walmart online and in-store at over 2,000 locations. Produced in partnership with Centric Brands, the full list of products from the bath and body collection includes:

● Body Oil, Lavender + Vanilla

● Bath Oil Beads, Lavender + Vanilla

● Bath Oil Beads, Eucalyptus

● Magnesium Bath Flakes, Lavender + Vanilla

● Magnesium Bath Flakes, Eucalyptus

● Shower Steamers, Lavender + Vanilla

● Shower Steamers, Eucalyptus

PopSugar’s fitness equipment collection will be available online and at over 3,100 locations. Produced in partnership with Fit For Life, the full list of products from the fitness equipment line includes:

● Hip Bands, 2-pack

● Hip Trainer

● 3-in-1 Resistance Cord

● Bar Weights

● Wrist Weight Set

● 8-pound Kettlebell

● Weighted Fitness Hoop

● Jump Rope

● Sliding Core Discs

● Step Deck

● Dumbbells (Online only, beginning in December)

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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