Plaster Partners, the lifestyle agency founded by Michael Catalano and Brittany Straede, has announced the signing of Instagram fitness sensation Isaac Boots for exclusive management. Boots, whose real name is Isaac Calpito, was dubbed the “Breakout star of virtual fitness” by The New York Times earlier this year.
“The outreach by numerous brands wanting to collaborate with Isaac is a true testament to what he has achieved in just the last few months,” says Brittany Straede, co-founder, Plaster Partners.
Isaac Boots is a popular celebrity fitness trainer who counts Kelly Ripa, Vanessa Hudgens, Lisa Rinna, Jessica Chastain and Lucy Liu, among many others, as clients. Calpito is also a choreographer and Broadway dancer. He is the creator and instructor of Torch’d, a widely followed fitness regimen available on Instagram, @isaacboots.
“Isaac has the unique ability to connect with his followers whether they are watching from New York City, Paris, Lisbon, Austin or Sydney and make them feel like they are all in the same room with him,” says Catalano, Calpito’s manager. “The deep impact that Isaac’s outreach has had on millions of people continues to humble him. It is what drives him.”
Catalano and Straede are evaluating the many opportunities for Isaac and expect to announce several major collaborations and licensing deals early next year.