Plaster Partners to Rep Isaac Boots

The virtual fitness star has new representation.

License Global, Content Editor

January 14, 2021

1 Min Read
plasterpartners.png

Plaster Partners, the lifestyle agency founded by Michael Catalano and Brittany Straede, has announced the signing of Instagram fitness sensation Isaac Boots for exclusive management.  Boots, whose real name is Isaac Calpito, was dubbed the “Breakout star of virtual fitness” by The New York Times earlier this year. 

“The outreach by numerous brands wanting to collaborate with Isaac is a true testament to what he has achieved in just the last few months,” says Brittany Straede, co-founder, Plaster Partners.

Isaac Boots is a popular celebrity fitness trainer who counts Kelly Ripa, Vanessa Hudgens, Lisa Rinna, Jessica Chastain and Lucy Liu, among many others, as clients. Calpito is also a choreographer and Broadway dancer. He is the creator and instructor of Torch’d, a widely followed fitness regimen available on Instagram, @isaacboots.

“Isaac has the unique ability to connect with his followers whether they are watching from New York City, Paris, Lisbon, Austin or Sydney and make them feel like they are all in the same room with him,” says Catalano, Calpito’s manager. “The deep impact that Isaac’s outreach has had on millions of people continues to humble him. It is what drives him.”

Catalano and Straede are evaluating the many opportunities for Isaac and expect to announce several major collaborations and licensing deals early next year.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like