Kevin Hart Launches Wellness Brand at Walmart

Nutritional wellness brand, VitaHustle, is launching nationwide at Walmart. The product line of VitaHustle, launched by celebrity, Kevin Hart, includes VitaHustle ONE Superfood Protein, ONE Superfood Greens, Electrolyte Hydration drink mixes and gummy vitamins, which will be exclusively at Walmart stores and on Walmart.com.

Hart’s collaboration with Walmart allows VitaHustle to reach a broader nationwide audience. VitaHustle shares Walmart’s goal to make wellness more accessible.

“VitaHustle is all about fueling your hustle and making the most out of every single day,” says Hart. “I created VitaHustle to activate everyone’s best. We’re bringing affordable nutrition, simplicity and deliciousness to the nation. Walmart and Hart are coming to your town with VitaHustle.”

With a focus on clean, plant-based ingredients, VitaHustle’s products support nutrition without compromising flavor.

“We are thrilled to work with Kevin and bring VitaHustle to Walmart,” says Vinima Shekhar, vice president, merchandising, wellness, Walmart. “At Walmart, we’re committed to providing high-quality wellness products to our customers while maintaining the everyday low prices they rely on. With VitaHustle, we will empower our customers to explore products that elevate their wellness routines to save money and live better.”

VitaHustle products are available in Walmart stores nationwide and on Walmart.com.