Maurizio Distefano Licensing Intros Cromo x Il Milanese Imbruttito Greetings Cards

Maurizio Distefano Licensing, which manages the licensing program for the Il Milanese Imbruttito brand in Italy, has announced an agreement in the Italian market with Milan-based greeting cards company, Cromo, for a range of greeting cards inspired by the property. 

The Cromo collection, targeting card buyers of all ages, is called Irreverent Greeting Cards by Il Milanese Imbruttito.  

The cards will launch across Italy in two phases. The Il Milanese Imbruttito Christmas collection will be previewed in catalogs in January/February, with retail delivery from September. The general greetings collection will appear in catalogs in May. Delivery to retail will take place the same month. 

Cromo products are distributed through retailers (bookstores, tobacco shops, stationery stores and gift shops) and wholesale. Some collections are also delivered to large-scale retail. The company has a sales network throughout Italy and a B2B shop. 

“When we were looking for a greeting cards partner for Il Milanese Imbruttito, we immediately connected with Cromo, speaking the same language in terms of strategy and a strong desire to make a mark in the licensing market,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “Cromo is the ideal company to bring the wit and style of Il Milanese Imbruttito to its cards. We are very excited about this partnership.”