Jewel Branding Reveals Greeting Card Association Partnership

The Greeting Card Association and Jewel Branding & Licensing have announced a new partnership between Noted: The Greeting Card Expo and Showcase May 20 & 21, 2021. The co-located event will be virtual.

“We are thrilled to partner with Jewel on this virtual venture,” says George White of Up With Paper, president, The Greeting Card Association. “There is great synergy between the art and design licensing community and the greeting card community, with many makers having a home in each. On May 20 and 21, there will be a lot of creativity in one ‘virtual’ place, benefitting all participants.”

Noted debuted in 2019 with the goal of bringing together the greeting card community. The show allows retailers to find new greeting card lines, discover makers through Meet the Maker videos and the Pitch Program, explore winners of the Noted @ Noted awards and place orders directly through the GCA Marketplace, an online B2B sales platform exclusively for GCA members. Ceremonies throughout each day of the event announce finalists of the Louie Awards, which honor the best cards in the industry from the previous year.

“The virtual Noted experience is all about connections, community and craft,” says Nora Weiser, executive director, The Greeting Card Association. “Buyers and sellers make exciting discovers and forge meaningful connections, all leading to sales, growth and new business.” Showcase launches in 2021 as a virtual event connecting the art and design licensing community. The brainchild of Jewel Branding & Licensing, Showcase connects artists and agents with manufacturers and retailers looking for art from around the world. Attendees who like what they see at Showcase can click through to view an artist’s full portfolio on the new art software platform, Artonomo.

“There are not a lot of viable avenues available to join together the art licensing community,” says Ilana Wilensky, president, Jewel Branding & Licensing. “We believe Showcase will provide a forum for artists, agencies, manufacturers and retailers to conduct business together in a meaningful way.”