TSBA Group Puts Best Foot Forward with The London Sock Exchange Collab with Transport for London

Four sock designs celebrate TfL transportation system.
License Global

April 14, 2022

The London Sock Exchange

The London Sock Exchange has launched its TfL Collection – a range of socks developed in collaboration with Transport for London, celebrating the city’s transportation system through the medium of yarn. The deal was secured by TSBA Group, TfL’s global licensing agency. 

The London Sock Exchange team has worked with the TfL brand and design team to create six distinct pairs of socks. The socks have been knitted using The London Sock Exchange’s signature 200-needle knitting process – giving each pair a finer, stronger, more comfortable finish and next-level detail in design. The socks are available in single pairs or special-edition gift boxes from Thelondonsockexchange.net. 

The designs include: 

  • The Tube, inspired by the London Underground trains – this pair features a Tube train spiraling around the wearer’s ankle.
    • The Routemaster, inspired by the double-decker red Routemaster – this pair features an all-over pattern made of buses rendered in isometric, 3D form.
      • The Platform, inspired by the platform safety graphics including yellow and white lines, and the “Mind the Gap” mantra – this pair features a simple monochrome graphic with yellow and white lines.
        • Tickets, Please, inspired by London’s Oyster cards, travelcards and railway tickets – this pair features an all-over pattern built up of colorful tickets. 
          • The Gingerline & The H&C, inspired by Harry Beck’s map of the London Underground. These socks feature repeat patterns made up of interchange stations as represented on TfL’s line diagrams – creating a polka-dot style sock with a London twist.

            A promotional campaign featuring striking photography shot on the TfL network is set to run across national and social media. 

            “TfL owns a unique, vibrant and rich history, represented by iconic design[s] such as the roundel and tube map,” says Jo Edwards, head of global licensing, TSBA Group. “At their

            British studio, The London Sock Exchange took these assets to create exclusive designs which feel playful, contemporary and full of charm.” 

            “Transport for London is such an icon of design and working with the team over the last year on these socks has been a dream come true,” says Dan Zell, co-founder, The London Sock Exchange. “We’re really proud of the socks we’ve made – they’re full of the color, detail and ingenuity you’d expect from a TfL service, distilled into sock form. I can’t wait to spot them in action on the Tubes and buses of London soon.” 

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