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SeaCycled Collection debuts during Earth Week.
April 18, 2022
Sperry footwear has announced an All For Water, Water For All initiative during this year's Earth Week. As Sperry’s commitment to a more sustainable future and its declaration that all people are welcome on the water and should have access and the ability to enjoy it, All For Water, Water For All promotes sustainability and style with expanding its SeaCycled collection, a range of footwear made with recycled and eco-friendly materials and manufacturing processes.
This season's innovation includes recycled canvas uppers made with 100% recycled polyester (rPET). On average, the equivalent of 12 recycled plastic bottles is used to make one pair of shoes. Reclaimed leathers made from repurposed leather waste and recycled rubber outsoles that keep rubber out of landfills are also used in the SeaCycled range. By 2024, Sperry's goal is for 50% of the models produced to be part of the SeaCycled Collection.
"Sperry's customers want sustainable products but are willing to make zero compromises,” says Sean McDowell, senior vice president, global product, Sperry. “They need to look good, be made well and be offered at the same price. With these qualifications in mind, we have proudly designed several undyed styles that celebrate the materials while using less water and energy and producing less waste."
Sperry has partnered with PangeaSeed Foundation, an international nonprofit organization that utilizes the universal power of art to further the conservation of our oceans. Leaning on a global network of creatives, Sperry has chosen four artists to create a series of animations reimagining the science behind its seasonal innovations. Sperry has also renewed its partnership with Waterkeeper Alliance, a U.S.-based global movement that unites more than 300 community-based Waterkeepers around the world to preserve and protect everyone's right to clean water. They will partner at the grassroots level to raise awareness and connect communities to their waterways with clean-up events as well as educational opportunities for Sperry employees and consumers, with a goal of creating lasting change.
"Protecting and sustainably managing water, our most essential natural resource, is a responsibility that is shared by everyone," says Marc Yaggi, chief executive officer, Waterkeeper Alliance. "Our partnership with Sperry will highlight the importance of engagement at all levels, the impact of our actions and how incremental change can lead to long-term solutions and tangible results."
Key styles in the 2022 SeaCycled Collection include Sperry's classic boat shoe made with reclaimed leather uppers in handsewn construction; the Captain's Moc (inspired by Sperry's iconic Captain's Oxford shoe with upper, linings and laces made from 100% recycled polyester and a lightweight EVA outsole) and the Soletide Racy, a sporty low-profile sneaker made with reclaimed leather uppers and recycled rubber outsoles.
Sperry SeaCycled footwear is now on Sperry.com and at select retailers, with new styles launching throughout the season.
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