August 3, 2023
, sets his eyes on conquering the footwear world by bringing his style to Skechers as part of a multiyear partnership. The Skechers x Snoop Dogg collection fuses the innovative comfort of
with Snoop’s unique design vision in a range of versatile and street-ready sneakers.
“The excellent team at Skechers took my ideas and my flavor, and we created this collection for all walks of life,” says Snoop. “Step yo shoe game up with my style and swag in every pair – with Skechers you’ll be comfortable wherever you go. Wear them with a suit to a wedding or on the court with shorts, you’ll look fly either way because these shoes are for everyone.”
“We were already working with Snoop on the co-branded collection prior to his incredible award-winning Skechers x Snoop Dogg Super Bowl commercial earlier this year,” says Michael Greenberg, president, Skechers. “Snoop combined his eye for style and laid-back sensibility with the signature comfort of Skechers, resulting in an authentic
The initial OG and Remix Capsule of unisex styles from Skechers x Snoop Dogg is available at Skechers.com and Skechers retail stores in the U.S. and is rolling out to specialty stores as well as Skechers stores and websites around the globe. Two additional limited-edition capsules will launch in the coming weeks, including a collectors’ capsule featuring Snoop’s NFT character, Dr. Bombay.
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