Skechers Launches Glam Sneaker Collab with Ashley Park

“Emily in Paris” and “Joy Ride” actor introduced her Street Glam sneaker on social media.

License Global, Content Editor

July 21, 2023

1 Min Read
Ashley Park Sneakers
Ashley Park SneakersAshley Park

Skechers has teamed up with actor, Ashley Park, to launch her first signature sneaker with the brand. The company continues its relationship with the multi-talented star, introducing the Skechers x Ashley Park collaboration and the exclusive Street Glam fashion sneaker.

Fresh off the musical-inspired Skechers UNO campaign, Park’s latest venture with the shoe company is her Street Glam silhouette, which she’s already given fans a sneak peek of via her Instagram posts and while promoting her new movie, “Joy Ride.”

“I used to think of sneakers as shoes meant for the gym or getting fit,” says Park. “Now these comfortable fashion styles are a staple, and what I wear running around, especially while traveling. I loved bringing my point of view to this collaboration ­– from the colors to the dance toe. I’ll have a pair packed for every trip!”

 “When Ashley sang about her Skechers obsession in her inaugural campaign earlier this year, that memorable tune stuck with consumers and brought so much positive energy to our Skechers Uno collection,” says Michael Greenberg, president, Skechers. “She truly is our ‘it girl’ – meaning she brings ‘it’ to all she does ­– class, style, charm and energy. This collection embodies all of that plus Skechers’ signature comfort.”

The lace-up fashion sneakers feature glossed and debossed, hot-melt trim on a durabuck upper, and on select pairs, a colored midsole. Pairs are made more comfortable with a Skechers Air-Cooled Memory Foam cushioned insole, but what sets these trendy silhouettes apart are the pointed-toe designs at the front of the uppers.

The full range of Street Glam fashion sneakers from the Skechers x Ashley Park collab is available now at Skechers.com and select Skechers retail stores worldwide.

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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