Sponsored By

Reebok, ‘Hot Ones’ Enjoy Spicy Shoe Collab

The YouTube series has a new footwear line on the way.

License Global

February 5, 2021

1 Min Read
hotones (1).png

Reebok and the Sean Evans-hosted hit First We Feast interview series “Hot Ones” are back with another shoe collaboration. After delivering a collaborative collection in November 2020, the two have revealed a new two-shoe lineup.

The new line aims to promote the 14th season of “the show with hot questions and even hotter wings” coming soon, with the two shoes acting as references to two iconic elements in every episode of the show. The Question Mid and the Classic Leather Legacy have been reimagined to represent the “Last Dab” of extreme heat and the reprieve that the cold glass of milk provides in each episode of “Hot Ones.”

The Reebok x “Hot Ones” Question Mid was created as a nod to the spiciest hot sauce in the mix, “The Last Dab Apollo” sauce. It includes red uppers and “Hot Ones” branding on the heel and will retail for $160.

The reimagining of the Reebok Classic Leather Legacy in collaboration with “Hot Ones” is an homage to the show’s moments where guests reach for a sip of water or milk to cool off after indulging in multiple hot sauces. It features water and milk splash details throughout, icy-colored insoles and a cool-toned version of the “Hot Ones” branding on the heel. It will retail for $100.

According to Footwear News, both of the looks will come in custom Reebok x Hot Ones packaging, including tissue paper that can be cut out and used as a bib.

The Reebok x Hot Ones footwear collection for spring ’21 arrives on Feb. 18 and will be available at Champs Sports, Foot Locker, Footaction, Reebok.com and at select local retailers.

Read more about:

Hot OnesReebok

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like