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January 5, 2024
Global sports company, PUMA and Mercedes-AMG PETRONAS Formula 1 Team have announced a Natural Performance collection for spring/summer 2024. Inspired by the efficiency and beauty of nature, bionics serves as the driving force behind the line. PUMA launched a collection with Formula 1 in September, inspired by the Sakura (cherry blossom) of Japan.
The new collection features Formula 1 driver, George Russell, embodying the spirit of Natural Performance. As a key figure in the Mercedes-AMG PETRONAS Formula 1 Team, Russell’s presence adds an authentic dimension to the collection, bringing the thrill of the racetrack to fans and fashion enthusiasts alike.
Drawing cues from the world’s best performers – the natural environment – PUMA has crafted a collection that mirrors the high-performance standards of Formula 1. This collection takes inspiration from nature’s functions and forms, a clean and organic outlook permeates the designs, reflecting the team’s commitment to sustainability and efficiency. Pop highlights, contouring graphics and an innovative distortion effect inspired by the speed and G-force of the new car’s front wing create a unique look that carries forward the vision of pushing the boundaries of performance and style.
The color palette of the collection mirrors the depth and vibrancy of the ocean, with Tropic Electric Pool dominating alongside the timeless elegance of black and white. These colors, inspired by nature, are integrated into woven jackets, shorts, pants and hoodies. The incorporation of lines from the new car and the front wing design further emphasize the connection between the collection and the pinnacle of motorsport technology.
This collection is available in selected PUMA stores as well as at Puma.com.
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