PUMA Announces Rihanna’s Creeper is Back

PUMA has announced the return of Rihanna’s iconic Creeper. Imagined, designed and named by Rihanna, the Creeper Phatty takes the classic Creeper to the extreme with an oversized design, stacked gum sole and bold pops of color. This new twist on the FENTY x PUMA Creeper is available in three colors for all ages and genders.

Rihanna’s vision was to bring the Creeper back, but in a bold and culturally relevant way. The original Creeper launched in 2015, a platformed version of PUMA’s Suede sneaker. This silhouette was named Shoe of the Year by Footwear News in 2016. 

The Crepper Phatty is wrapped in suede, with a padded and debossed formstrip, debossed Fenty logo on the tongue, laces with gold aglets and a stacked gum sole. This drop offers three colorways – iconic black and white, extra-bright blue and green and lavender and cherry red. 

“We took our OG Creeper and made it bigger and badder,” says Rihanna. “When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger.”

“The original Creeper changed the game for us,” says Maria Valdes, chief product officer, PUMA. “We knew it was time to bring it back. This shoe has universal appeal and we’ve seen tremendous consumer excitement for the silhouette to return. We are excited to not only be able to build upon the existing silhouette with the Creeper Phatty but also expand our offering to the entire family.”

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The FENTY x PUMA Creeper Phatty will be available worldwide on Puma.com and at global retailers, including Foot Locker beginning Nov. 30.