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August 9, 2022
Frozen treat brand Popsicle and Reebok have officially announced their collaborative summer footwear collection, available this month. Seltzer Licensing Group is the licensing agency for Unilever’s Popsicle brand and is responsible for identifying and securing this licensing collaboration.
The collection taps Reebok’s Classic Leather, women’s Classic Leather SP and Workout Plus sneakers to represent Popsicle themes and flavors like Firecracker, Grape, Cherry and Orange, while the campaign aims to drum up retro ice cream truck nostalgia.
The Popsicle x Reebok summer 2022 footwear collection is available in full-family sizing now from Reebok.com and select retailers.
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