, a unit of Hearst, and Chilean footwear brand, Hush Puppies, have introduced a new collection of vintage-inspired footwear and socks featuring Popeye and friends. Doce, King Feature’s licensing agent in Chile, brokered the deal.
Available now, Hush Puppies’
& Friends collection features an array of men’s and women’s boots, sneakers, slippers and socks in styles that capture the personalities of each character, from the courageous Popeye to the empowered but sweet Olive Oyl and even the antihero, Brutus.
“Hush Puppies and Popeye share strong awareness and affinity amongst Chilean consumers so we are thrilled with how the combination of fashion and nostalgia can be seen throughout this exclusive collection,” says Carla Silva, vice president/general manager, global head of licensing, King Features.
“With their strong heritage and an appreciation for joy and simplicity, Popeye and Friends align perfectly with our brand values,” says a representative of Hush
The Popeye and Friends x Hush Puppies collection is available at Hush Puppies stores in Chile and online at HushPuppies.ci.
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