PEEPS and Heelys Collaborate on New Release

The PEEPS brand, known for its marshmallow treats, and Heelys, the original shoes with wheels, have joined forces for a new springtime kids’ footwear collection.

Just in time for Easter, the PEEPS x Heelys feature an oversized PEEPS Bunny plush as the tongue of the shoeand each pair comes with a PEEPS Chick removable charm.

“We are thrilled to unveil this Easter basket must-have just in time for the Easter season,” says Caitlin Servian, brand manager, PEEPS. “This partnership is truly a perfect match, as it blends the joy and colors of our iconic marshmallow treats with the fun of Heelys shoes; we can’t wait for our fans to bring sweetness to every step this Easter.”

The PEEPS x Heelys collaboration will be available in a range of kids’ sizes and in two colorways.

“We are always seeking new and exciting ways to bring the Heelys brand to life,” says Alexis Kovic, marketing director, Heelys. “Partnering with the PEEPS brand allows us to do just that, combining our love for fun and creativity into a unique and playful product that fans of all ages will adore. We can’t wait for our customers to roll into spring with these sweet kicks.”

The new shoes are available on Heelys.com and Journeys.com.