PEEPS and Heelys Collaborate on New Release

New PEEPS footwear for kids comes with a removeable charm.

License Global, Content Editor

February 19, 2024

1 Min Read
PEEPS, Heelys Collaboration
PEEPS, Heelys CollaborationPEEPS, Heelys

The PEEPS brand, known for its marshmallow treats, and Heelys, the original shoes with wheels, have joined forces for a new springtime kids’ footwear collection.

Just in time for Easter, the PEEPS x Heelys feature an oversized PEEPS Bunny plush as the tongue of the shoeand each pair comes with a PEEPS Chick removable charm.

“We are thrilled to unveil this Easter basket must-have just in time for the Easter season,” says Caitlin Servian, brand manager, PEEPS. “This partnership is truly a perfect match, as it blends the joy and colors of our iconic marshmallow treats with the fun of Heelys shoes; we can’t wait for our fans to bring sweetness to every step this Easter.”

The PEEPS x Heelys collaboration will be available in a range of kids’ sizes and in two colorways.

“We are always seeking new and exciting ways to bring the Heelys brand to life,” says Alexis Kovic, marketing director, Heelys. “Partnering with the PEEPS brand allows us to do just that, combining our love for fun and creativity into a unique and playful product that fans of all ages will adore. We can’t wait for our customers to roll into spring with these sweet kicks.”

The new shoes are available on Heelys.com and Journeys.com.

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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