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Life is Good, Reef Seas the Day with New Collaboration

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New beachy footwear is incoming from the duo.

Lifestyle and apparel brand Life is Good has announced its partnership with Reef, a beach and surf-inspired footwear line.

"What we wear is an expression of the energy and attitude we want to show the world," says Bert Jacobs, co-founder and chief executive optimist, Life is Good. "With our new partners at Reef, we're excited to give people a choice to start their day with positive energy, one step at a time. This collaboration brings our message of optimism to life in a new way for Life is Good, while developing an even stronger relationship with the beach community."

The product assortment includes sandals and flip-flops for both men and women, featuring Life is Good's designs. The collection is available now on Reef.com, Lifeisgood.com and at Life is Good retail locations.

"The collaboration between Reef and Life is Good further solidifies our mission to encourage people to live comfortably, give back to their community and have a positive outlook every day," says Mike Jensen, president, Reef. "The design of this collection satisfied a simple goal for both of our teams – enabling consumers to slip on these sandals and instantly feel that 'life is good.'"

As with all Life is Good products, for every purchase of Life is Good and Reef footwear, the brand will continue to donate 10 percent of its annual net profits to the Life is Good Kids Foundation, which aims to improve the quality of care for more than 1 million of the nation's at-risk youth. Additionally, Reef has donated $5,000 to the foundation in honor of this partnership.

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