K-Swiss to Release ‘Magic: The Gathering’ Shoe

The special-edition sneakers will have a limited run of 300 pairs.

License Global, Content Editor

September 1, 2020

1 Min Read
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K-Swiss, the American heritage tennis brand, has announced a collaboration with collectible and digital collectible card game “Magic The Gathering.”

The “Magic: The Gathering” x K-Swiss  limited-edition sneaker is inspired by the vanguard of strategy card games, which resulted in a complete reimagination of the Gstaad ’86.

K-Swiss taps into “Magic: The Gathering’s” more than 25 years of card character heritage and brings to life character Jace Beleren. The sneakers are crafted with premium leather overlays and underlays that are accented by glow-in-the-dark elements with the leather collar lining, printed designs, rubber outsole and extra laces all inspired by Jace’s power and costume. Metal lace clip-ons modeled after Jace’s character design and a debossed “Magic: The Gathering” logo at the tongue and a sublimated sockliner of Jace’s artwork complete the magical reinvention of this classic K-Swiss style. They are packaged with a special-edition box and tissue paper.

The “Magic: The Gathering” x K-Swiss Gstaad ’86 will be available on September 1. The special-edition launch is limited to 300 pairs and will be available exclusively Hasbro Pulse retailing at $100

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K-Swiss

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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