Sponsored By

Jaden Smith, New Balance Lace Up Vegan Shoe Deal

New Balance has teamed with Jaden Smith for a vegan shoe.

License Global

July 20, 2020

1 Min Read
jadensmith.png

Jaden Smith has teamed with New Balance for a vegan “dad sneaker” made from partially recycled materials.

Smith was hands-on with the design process and creating a more sustainable shoe. The sneaker, called the NB for Jaden Smith Vision Racer, pushed the company toward more sustainable practices.

The shoe will retail for $150 and launch on July 24. New Balance’s newest collaboration adds to its recent slate of partnerships. The company recently teamed with Levi’s for a sneaker collab in Feb.

Read more about:

New Balance

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like