Jaden Smith, New Balance Lace Up Vegan Shoe Deal

New Balance has teamed with Jaden Smith for a vegan shoe.

License Global, Content Editor

July 20, 2020

1 Min Read
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Jaden Smith has teamed with New Balance for a vegan “dad sneaker” made from partially recycled materials.

Smith was hands-on with the design process and creating a more sustainable shoe. The sneaker, called the NB for Jaden Smith Vision Racer, pushed the company toward more sustainable practices.

The shoe will retail for $150 and launch on July 24. New Balance’s newest collaboration adds to its recent slate of partnerships. The company recently teamed with Levi’s for a sneaker collab in Feb.

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New Balance

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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