Jaden Smith, New Balance Lace Up Vegan Shoe Deal

New Balance has teamed with Jaden Smith for a vegan shoe.
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License Global

July 20, 2020


Jaden Smith has teamed with New Balance for a vegan “dad sneaker” made from partially recycled materials.

Smith was hands-on with the design process and creating a more sustainable shoe. The sneaker, called the NB for Jaden Smith Vision Racer, pushed the company toward more sustainable practices.

The shoe will retail for $150 and launch on July 24. New Balance’s newest collaboration adds to its recent slate of partnerships. The company recently teamed with Levi’s for

a sneaker collab

in Feb.

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