Inpulse Shoes Launches Grêmio Line

Inpulse Shoes is introducing a new line in the sports fashion universe: the “Cheering in Comfort” collection for Grêmio, debuting at the Zero Grau fair. 

This line, highlighting the knit technique, includes sneakers and slide knit sandals, initially available at the Global Footwear Network starting Jan. 15. The products are a result of licensing by Fama Licensing. 

“The knit technique allows sports fashion to be not just comfortable and functional, but also versatile,” say Michele Miranda and Cristiane Schneider, founders, Inpulse. “Our ‘Cheering in Comfort for Grêmio’ collection is a milestone in the evolution of knitting and fashion, from its historical roots to contemporary innovations.”  

Aiming to sell 20,000 pairs of Grêmio sneakers and 40,000 Grêmio sandals in the first year, the collection positions itself not just as a fashion offering, but as a strategic movement in the sports market.  

“These numbers reflect our confidence in the collection and the appeal that Grêmio has as a brand among its fans,” says Fabiano Veronezi, chief executive officer, Fama Licensing. “We are launching an innovative footwear concept that merges knit fashion and football passion, starting with Grêmio and planning to expand to other Brazilian clubs.”