November 10, 2021
Sanuk, a division of Deckers Brands, has announced the fifth iteration of its ongoing collaboration with rock band, the Grateful Dead, powered by Warner Music Artist Services.
A new indoor/outdoor Sanuk x Grateful Dead capsule for men and women features signature details such as debossed Steal Your Face logos, embroidered band hits, colorful psychedelia and furry interior linings offering a nod to the band's heritage.
The new footwear range is a mash-up of Sanuk's Cozy Vibes collection and classic Grateful Dead style and with a soft, fluffy wool and Tencel blend inside each shoe. The collection was designed with sustainability in mind, featuring eco-friendly materials such as 100% traceable and responsible leather, recycled polyester, a sock liner containing 85% bio-based content and eco-conscious Sugar Mat Comfort outsoles made with 55% sugarcane foam, aligning with the band's long legacy of caring for the environmental health and wellbeing of the planet.
The collaboration features two styles: the Cozy Vibe Low x Grateful Dead, featuring responsibly sourced cognac leather uppers with debossed Steal Your Face logos, Dead-inspired linings and step-down heels, and the Cozy Vibe Slipper x Grateful Dead, a warm, fuzzy slip-on featuring soft, corduroy uppers in neutral colors with band name embroidery details. Both are offered in a men's and women's version.
"We are grateful to continue our collaboration and bring the Dead's classic, eclectic style and eco-minded ethos to this cozy new collection," says Seth Pulford, director of marketing, Sanuk. "Whether it's an early morning surf check, post snowboard lodge-life or just chilling out in the great indoors with good friends and tunes, this capsule provides ridiculous comfort for your winter happy places."
The fifth installment of the Sanuk x Grateful Dead collection is available exclusively on Sanuk.com.
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