Foot Locker Appoints New President of Global Brands

Samantha Lomow joins athletic retailer.

March 21, 2022

Foot Locker

Foot Locker has announced the appointment of Samantha Lomow as president, global brands. Lomow joins Foot Locker from Hasbro, where she served as president, branded entertainment, bringing more than 25 years of global brand innovation, strategy and business transformation experience across consumer products, entertainment and licensing.  

Lomow will report to Frank Bracken, executive vice president and chief operating officer, and will oversee Foot Locker’s global brand portfolio and operating divisions across North America, EMEA and APAC. She will work as part of the executive team to advance Foot Locker's long-term strategies to position the company for continued innovation, growth and profitability. 

"We are pleased to welcome Samantha as Foot Locker, Inc.'s first president, global brands," says Bracken. "Samantha has a track record of successfully driving insight-led business strategy, operational excellence, and transformational priorities and initiatives to deliver sustainable growth.

As we look towards the future and our purpose to inspire and empower youth culture, Samantha's fresh perspective and experience will further accelerate our consumer-led strategies and the development of our omni-channel value proposition. She's a tremendous addition to our dynamic and diverse leadership team – with keen insight and a growth mindset that complements our already high-performing operation."  

"I am thrilled to join the Foot Locker team to lead their robust global retail portfolio,” says Lomow. “I look forward to working closely with Frank and the rest of the leadership team to help shape the company's future in its next stage of growth. Together, we are committed to leading a bold agenda across our company's brand portfolio with innovative products and immersive experiences for consumers."

Lomow most recently served as president, branded entertainment, Hasbro, and previously served as president entertainment brands and senior vice president, Hasbro Brands. Lomow sits on the board of managers of Claire's Holdings, serving as chair of the nomination, governance and ESG committee and as a member of the audit committee. Lomow holds a bachelor's degree from the University of Toronto and holds certificates in financial management from Cornell, foundations in FinTech from NYU Stern and sustainable capitalism and ESG from Berkeley Law.  

Foot Locker’s portfolio of brands includes Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS, Footaction and Sidestep.