Dr. Seuss Ties-Up Skechers Deal

Skechers is stepping into the world of Dr. Seuss with the new Skechers x Dr. Seuss collection. The offering captures Dr. Seuss’ stories, starting with the characters and designs from his classic, The Cat in the Hat.

“Dr. Seuss is one of the world’s biggest cultural icons – read, shared and celebrated by millions since the 1950s,” says Michael Greenberg, president, Skechers. “And now his legendary characters and vivid designs are here to walk the walk, in the spirit of his great talk. We’ve taken our most popular footwear styles and have infused them with Dr. Seuss’ one-of-a-kind designs, delivering the unique charm that only he can offer – even creating matching pairs that parents and their kids can wear together.”

Skechers x Dr. Seuss is a multi-year, worldwide footwear partnership. Starting with The Cat in the Hat, the Skechers x Dr. Seuss collection will launch with popular styles from Skechers Street, BOBS from Skechers and Skechers Kids featuring the Cat in the Hat, Thing 1 and Thing 2 and the story’s colors and patterns. Future collections are planned with characters and designs from many of Dr. Seuss’s tales, including Green Eggs and Ham; One Fish, Two Fish, Red Fish, Blue Fish; Oh, the Places You’ll Go! and How the Grinch Stole Christmas.

“Skechers is the ultimate family brand for every age – and their broad, dedicated fan base is a perfect fit for the millions who love Dr. Seuss around the world,” says Susan Brandt, president, Dr. Seuss Enterprises. “Their innovative spirit, vivid styling and comfortable footwear designs make stepping out in Dr. Seuss even more fun. We look forward to every chapter of this partnership, as Skechers unveils a new Dr. Seuss adventure with each new collection.”

The Skechers x Dr. Seuss collection for adults and children is now available at Skechers.com

and will be available in select Skechers retail stores this September in the United States, Canada and Europe, expanding to exclusive markets worldwide.