Semaphore Licensing Solutions has facilitated a collaboration between YouTube skateboarding channel Braille Skateboarding and R&R Footwear.
Braille's Aaron Kyro helped curate a shoe by skaters for skaters.
The shoe's footbed provides the wearer with comfort and support while allowing the wearer to maintain a good level of board feel. The shoe's tongue and collar have been reinforced with foam padding to provide extra comfort and foot support and a front toe and heel bumper are a part of the shoe's construction for added grip while performing tricks.
"This footwear launch symbolizes Aaron's devotion to developing the best products for skateboarders of all experience levels," says Michael Bienstock, founder and chief executive officer, Semaphore Licensing Solutions. "As a hobby turned into an official Olympic sport, skateboarding as a category has rolled into the spotlight. We couldn't be more excited for both Aaron and Braille as we help execute their mission to get the entire world skateboarding."
The low-profile silhouette is completed with a suede upper provides freedom of movement from use as board gear to streetwear. Available in three colorways, the collection, available in adult men's sizes only, will be available for pre-order March 12-21 ahead of the product being released in U.S. and U.K. retailers in early summer 2021. As a special gift to his fans, Kyro will be autographing the shoe boxes of the first 1,000 pre-orders.
"R&R Footwear develops and manufactures high-quality footwear for a range of global brands," says Nick Smith, sales and marketing head, R&R Footwear. "Braille's commitment to design, develop and deliver a high-performing skate shoe has been equivalent to what we see from professional footwear teams from around the world and we're delighted to see Braille's dreams of creating their range of skate shoes become a reality. The future looks incredibly bright for Braille Skateboarding and we're proud to be a part of their journey."