Sponsored By

Boxto, Nicklaus Companies Form Multiyear Licensing Relationship

Shoe manufacturer and golf brand will introduce two Nicklaus-branded models at the 2024 PGA Merchandise Show.

License Global

January 23, 2024

2 Min Read
Boxto, Nicklaus Companies Logos
Boxto, Nicklaus Companies LogosBoxto, Nicklaus Companies

Boxto, a manufacturer of handcrafted leather golf shoes and belts – has become the newest official licensee of Nicklaus Companies and will unveil new Nicklaus-branded shoes at the 2024 PGA Merchandise Show.

The new Nicklaus-branded shoes will be offered in two of Boxto’s most popular styles – the Legacy Pro and Heritage Malaga.

The Legacy Pro is a white, plain-toe shoe with navy outsole. It will feature a heel counter with a gold pin depicting the Golden Bear logo and the Jack Nicklaus Signature trademark on the outsole. The Heritage Malaga is a white, wingtip shoe showcasing the Golden Bear logo in the center of the outsole. The Legacy Pro and Heritage Malaga are both full-grain leather, water-repellant and equipped with FTS 3.0 cleats by SoftSpikes.

“Nicklaus Companies is excited to be collaborating with a brand that celebrates the traditions of the game while at the same time bringing innovation, performance and modern styling to the consumer,” says Phil Cotton, chief executive officer, Nicklaus Companies. “The premium, hand-crafted, artisanal nature of their footwear is unique and aligns with our brand values. We were impressed by not only Boxto’s exquisite tour-validated shoes for both men and women, but the vision Raul and his team have for their brand. We look forward to a fruitful branding relationship for years to come.”

“It’s a momentous honor for Boxto to be named a licensee for the Nicklaus brand,” says Raul Flores, chief executive officer, Boxto. “Like the Nicklaus Companies, we revere tradition, quality and innovation. We are excited to be entrusted with playing a role in working with Nicklaus Companies to carry this legacy forward.”

Nicklaus Companies and its founder, Jack Nicklaus – considered the greatest golfer in history – both have a proud legacy of commitment to charity. Boxto shares these same values. In this spirit of giving back, for every pair of Nicklaus-branded shoes sold, Boxto will make a charitable contribution to a to-be-determined organization.

Initial orders for the Nicklaus-branded Legacy Pro and Heritage Malaga are expected to begin shipping in April.

Read more about:

North America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like