BBC will helm the design, manufacturing and wholesale distribution of DC Shoes in the U.S. and Canada.

License Global

January 5, 2024

1 Min Read
Authentic Brands Group logo.
Authentic Brands Group logo.Authentic Brands Group

Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, has partnered with BBC International (BBC), a global footwear company, for DC Shoes, a skateboarding, snowboarding and street lifestyle brand.  

Through the agreement, BBC takes on global design and sourcing for DC Shoes footwear, snowboard boots and wholesale distribution across the U.S. and Canada. 

“We’re delighted to partner with BBC for DC Shoes, a brand that is deeply rooted in skate and streetwear culture,” says David Brooks, executive vice president, action and outdoor sports, lifestyle, Authentic. “BBC shares in our vision to expand the brand’s global footprint and provide products that our brand fans will love.”  

“We are thrilled to be a part of a great brand, DC Shoes, which holds a significant place in the hearts and minds of consumers,” says Seth Campbell, corporate president, BBC. “With DC Shoes, we see an opportunity to tap into a new audience, introduce new innovations and uphold the brand’s strong DNA and heritage.” 

About the Author(s)

License Global

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