Authentic Appoints the Aldo Group as Ted Baker Footwear & Handbags Partner

Authentic Brands Group (Authentic) has signed a long-term licensing agreement with the Aldo Group for Ted Baker footwear, handbags and small leather goods. Through the agreement, the Aldo Group will take on the design, production and distribution of Ted Baker footwear and bags at wholesale throughout the U.S. and Canada, along with the design, production and distribution of Ted Baker footwear through Ted Baker’s direct channels, including Tedbaker.com and Ted Baker stores worldwide.

The partnership appoints the Aldo Group as a marquee brand partner for Ted Baker, becoming the brand’s strategic partner for footwear and handbag design, production and distribution, starting with the spring 2024 collection. The Aldo Group will work closely with the London-based Ted Baker global design team to develop premium footwear and handbag collections that preserve the brand’s unique design ethos. 

“We have chosen The Aldo Group for this distinctive British lifestyle brand because of their dedication and commitment,” says Jarrod Weber, group president, lifestyle, chief brand officer, Authentic. “They bring unmatched expertise in footwear and handbags, and we are confident that through this partnership, Ted Baker will continue to deliver the expert design and high-quality products for which the brand is known and loved.” 

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Leveraging Authentic’s brand development platform, the Aldo Group will work closely with the company to strategically engage with Ted Baker’s growing global audience. 

“We are excited to partner with Authentic, the leading global brand-builder and brand powerhouse,” says Jonathan Frankel, president, Aldo Product Services, Aldo Group. “This relationship will unlock the full potential of the Ted Baker brand in the footwear and handbags categories. Ted Baker is a significant partnership for us, and as we start our journey together, we plan on drawing from the brand’s vibrant DNA, combining fresh and innovative concepts to bring the brand to the forefront of the market.”