Authentic and CCC Partner for Reebok in Eastern Europe

The CCC Group joins Reebok’s roster of operators across the region.
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License Global

July 31, 2023

Promotional image for The CCC Group/Reebok partnership.
Promotional image for The CCC Group/Reebok partnership.Authentic Brands Group

Authentic Brands Group (


), has signed a long-term partnership with The CCC Group (CCC), a footwear company, for Reebok in Central and Eastern Europe. 

Aligned with its global expansion strategy, the partnership with CCC empowers


to amplify its direct-to-consumer distribution in crucial markets, reaching its global community where they are, and increases the brand’s footwear and apparel footprint across Central and Eastern Europe.  

“We are delighted to expand our partnership with The CCC Group for Reebok, an irreverent sports culture brand with a loyal and active global audience,” says Henry Stupp, president, lifestyle, EMEA and India, Authentic. “CCC’s regional retail expertise and deep understanding of the consumer demand provides Reebok with the opportunities and resources needed to gain market share and generate engagement across this important region. We look forward to working closely with CCC’s management team to further extend Reebok’s global footprint.” 

CCC’s omnichannel

focus provides consumers with a seamless shopping experience, connecting e-commerce with approximately 1,000 retail locations. Together with Authentic, CCC will drive Reebok’s growth and amplify its position at the intersection of sports and fashion. 

“We are thrilled to join Authentic’s esteemed network of partners for Reebok,” says Dariusz Miłek, chief executive officer, The CCC Group. “For CCC, this agreement provides access to an even wider range of iconic Reebok products. We look forward to incorporating Reebok products in all the 28 markets covered by the Group and within each of our business lines.”  


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