The CCC Group joins Reebok’s roster of operators across the region.

License Global

July 31, 2023

1 Min Read
Promotional image for The CCC Group/Reebok partnership.
Promotional image for The CCC Group/Reebok partnership.Authentic Brands Group

Authentic Brands Group (Authentic), has signed a long-term partnership with The CCC Group (CCC), a footwear company, for Reebok in Central and Eastern Europe. 

Aligned with its global expansion strategy, the partnership with CCC empowers Reebok to amplify its direct-to-consumer distribution in crucial markets, reaching its global community where they are, and increases the brand’s footwear and apparel footprint across Central and Eastern Europe.  

“We are delighted to expand our partnership with The CCC Group for Reebok, an irreverent sports culture brand with a loyal and active global audience,” says Henry Stupp, president, lifestyle, EMEA and India, Authentic. “CCC’s regional retail expertise and deep understanding of the consumer demand provides Reebok with the opportunities and resources needed to gain market share and generate engagement across this important region. We look forward to working closely with CCC’s management team to further extend Reebok’s global footprint.” 

CCC’s omnichannel focus provides consumers with a seamless shopping experience, connecting e-commerce with approximately 1,000 retail locations. Together with Authentic, CCC will drive Reebok’s growth and amplify its position at the intersection of sports and fashion. 

Related:Forever 21 and Reebok Launch Limited-Edition Back-to-School Collection

“We are thrilled to join Authentic’s esteemed network of partners for Reebok,” says Dariusz Miłek, chief executive officer, The CCC Group. “For CCC, this agreement provides access to an even wider range of iconic Reebok products. We look forward to incorporating Reebok products in all the 28 markets covered by the Group and within each of our business lines.”  

 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like