adidas, Tinman Elite Join Forces for Second Time

adidas has unveiled its second collaboration with professional running team, Tinman Elite, which was inspired by the glory of getting the gold. 

“Our latest collaboration with adidas represents the team’s constant strive for gold – whether that means winning a race or setting a personal best,” says Sam Parsons, professional runner and creative director, Tinman Elite. “Tinman Elite was born out of a desire to push the sport forward, and with adidas' support, we continue to commit to working our hardest to be the best runners’ brand we can be. Following the first joint collection, we are now extremely excited to mark our next chapter of the journey with adidas, as we continue to create products and designs that empower and excite runners everywhere.” 

Launching ahead of a packed racing season, the new collection consists of two racing shoes, the Tinman Elite AVANTI TYO and the Tinman Elite TAKUMI SEN 8, along with a daily training shoe, the Tinman Elite SL20.3. 

adidas worked with the Colorado-born running team to develop the shoes, featuring gold stripes and accents. 

“We’re very excited to collaborate with Tinman Elite once more to celebrate gold and the power of winning,” says Nick Roché, product manager, adidas running. “Like adidas, Tinman Elite believes in dedication and pushing the boundaries to make the impossible possible. That is why we’re incredibly proud to introduce two new high-level racing shoes to the collection as well as a daily training shoe. Collaborating with one of the most globally respected running teams, to learn from their unique insights, is a testament to adidas’ continued commitment to the running community. We hope this latest chapter of the collaboration will inspire the next generation of athletes to see possibilities for themselves.”