Rivalry Collection will feature five colleges with a deep history.

License Global

August 29, 2023

1 Min Read
The five shoes from the Rivals collection.
The five shoes from the Rivals collection. adidas

With the kickoff of the college football season and students returning to campuses across the country, adidas has unveiled a Rivalry Collection for five partner NCAA programs, marking the first time the adidas Originals brand has entered the collegiate space. 

“adidas is at the forefront of this growing crossover between the worlds of style and sports, and this collection marks our style culture being tailored and amplified across universities,” says Peter Gellert, director, adidas Originals Basketball Footwear. “It’s an exciting moment for fans, and there’s no better time or place to bring it to life than the start of the college sports season.” 

Originally rooted in basketball, the Rivalry shoe features a retro ’80s look with a sleek silhouette that works for everything from the classroom to kickoff. Now, fans and students from Grambling State University, University of Miami, University of Nebraska, Texas A&M and the University of Washington can represent their college colors with their own Rivalry looks. Additional adidas Originals’ collections are slated to drop later this season. 

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colors through an iconic shoe like the Rivalry,” says Jeanne Schneider, director, NCAA marketing and licensing, adidas. “We’re proud to be working with our NCAA partner programs to grow and promote their brands.” 

Related:adidas Revisits 1988-90 Man Utd Seasons with New Apparel

Students and fans can purchase the newest Rivalry colorways starting Sept. 1. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like