adidas Originals Unveils Collection for College Football Fans

Rivalry Collection will feature five colleges with a deep history.
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License Global

August 29, 2023

The five shoes from the Rivals collection.
The five shoes from the Rivals collection. adidas

With the kickoff of the college football season and students returning to campuses across the country, adidas has unveiled a Rivalry Collection for five partner


programs, marking the first time the adidas Originals brand has entered the collegiate space. 

“adidas is at the forefront of this growing crossover between the worlds of style and sports, and this collection marks our style culture being tailored and amplified across universities,” says Peter Gellert, director,

adidas Originals

Basketball Footwear. “It’s an exciting moment for fans, and there’s no better time or place to bring it to life than the start of the college sports season.” 

Originally rooted in basketball, the Rivalry shoe features a retro ’80s look with a sleek silhouette that works for everything from the classroom to kickoff. Now, fans and students from Grambling State University, University of Miami, University of Nebraska, Texas A&M and the University of Washington can represent their college colors with their

own Rivalry looks. Additional adidas Originals’ collections are slated to drop later this season. 

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colors through an iconic shoe like the Rivalry,” says Jeanne Schneider, director, NCAA marketing and licensing, adidas. “We’re proud to be working with our NCAA partner programs to grow and promote their brands.” 

Students and fans can purchase the newest Rivalry colorways starting Sept. 1. 

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