Rugby Gets Football Mania

Copyright Promotions Sport (CPS) has signed Football Mania to develop and produce a range of licensed merchandise for the Rugby Football Union (RFU).

This four-year deal strengthens the RFU’s licensing portfolio. Commenting on the deal, Jane Barron, the RFU’s Licensing & Marketing Manager says: “We are excited about building a strong retail range of England Rugby licensed souvenirs with Football Mania; they already have a number of strong licenses and England Rugby fits well within this portfolio. Football Mania will be a key RFU licensee, making England Rugby's visibility even greater on the high street.”

The licensing programme will focus on a wide range of categories including stationery, partyware, ceramics, glassware, key rings and pin badges, car products, flags and pennants and household textiles.