April 5, 2018
The apparel range will feature all 23 league teams.
NORTH AMERICA–Major League Soccer has teamed up with Columbia Sportswear for a new line of co-branded outerwear and apparel.
The new collection will feature men’s, women’s and children’s outerwear and apparel–including Columbia’s outdry extreme, omni-freeze zero and omni-shade sun deflector–and will extend Columbia’s outdoor clothing options to soccer fans for the first time.
“We are thrilled to collaborate with Columbia to ensure that the weather will never stand in the way of our fans’ ability to support their teams,” says Maribeth Towers, senior vice president, consumer products, MLS. “As our legions of fans continue to grow, we’re excited to work with Columbia to offer them some of the best technical outdoor gear available.”
The agreement also covers all 23 MLS soccer teams across the U.S. and Canada and will roll out in the coming weeks.
“Major League Soccer is expanding rapidly, fueled by some of the most passionate fans in all of sport,” says Joe Boyle, brand president, Columbia. “That excitement, combined with the longest schedule of the major North America pro leagues, provides a unique opportunity for Columbia. Whether an early season Timbers match during a Portland downpour or a mid-summer contest in sweltering Orlando, these products are designed to keep these incredible fans comfortable in all conditions.”
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