JD to Sponsor Soccer Aid 2016

Endemol Shine U.K. and ITV Commercial have named JD, a retailer of branded sportswear and apparel, as the official sponsor of Soccer Aid 2016.

The partnership will mark the first time JD has joined Soccer Aid as a brand partner and includes sponsorship of the live event and the televised broadcast on ITV, June 5. The deal also includes JD branding on all Soccer Aid marketing and in-store activations.

Soccer Aid is a soccer match is organized to raise money and provide support for Unicef.