Products will serve children across Spain and Portugal.

License Global

October 17, 2022

1 Min Read
Actimel, Font Vella and Danone Natural Yogurt featuring “Miraculous – Tales of Ladybug and Cat Noir.”  
Actimel, Font Vella and Danone Natural Yogurt featuring “Miraculous – Tales of Ladybug and Cat Noir.”  ZAG

Global independent animation studio, ZAG, and multinational food products corporation, Danone, have partnered to bring a range of foods and beverages to children and families across Spain and Portugal. Three of Danone’s product lines – Actimel, Font Vella and Danone Natural Yogurt – will feature the superheroes from ZAG’s flagship property, “Miraculous – Tales of Ladybug and Cat Noir.”  

“Danone’s world-leading health-focused product portfolio, available in over 120 countries around the globe, allows them to be a key player in the nutritious food revolution,” says Hyde Schram, vice president, global partnerships, ZAG. “By adding a popular and beloved licensed brand like Miraculous to their packaging further promotes the likelihood that children will be excited to consume their products, and we’re delighted that our globally beloved superheroes, Ladybug and Cat Noir, will encourage kids to eat healthy, as it is crucial to their growth.” 

The in-store promotion, which was brokered by ZAG and DeAPlaneta Entertainment, ZAG’s “Miraculous” Spanish co-production partner and licensing agent, will run in grocery outlets from October to December. The promotion is one of Danone’s biggest activations to date, supported by large in-store display units that offer fans of “Miraculous” the opportunity to win one of more than 100 portable console units by scanning the on-pack QR code. 

Related:ZAG Launches New Content Division, ZAG Stream

“We are really glad to connect the world-famous brand, ‘Miraculous – Tales of Ladybug and Cat Noir,’ with Danone, a multinational food-products corporation known for their aim of promoting a healthy lifestyle for children of all ages though their products,” says Gregory Pierron, category manager, DeAPlaneta Entertainment. “We are completely positive that this deal will increase the awareness of both companies among parents and children as well as bring healthy values to the brand.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like