Yoplait Introduces New KOOL-AID Brand Flavors

Yoplait, a General Mills brand, has partnered with Kraft Heinz to release an assortment of three yogurt flavors: Tropical Punch, Blue Raspberry and Cherry. 

“The KOOL-AID brand is synonymous with summer, and by pairing these quintessential flavors with the goodness of dairy, we’re offering a tasty new way to enjoy the deliciousness of Yoplait this season,” says Erica Johnston, senior brand manager, Yoplait. 

The product hits shelves in July, available nationally at Walmart, Kroger, Stop & Shop, Giant Company, Meijer, Dollar General, Shnucks, Tops Markets and more. 

This deal was brokered by the Kraft Heinz licensing agency, Brand Central. 

“We are really excited to bring these two iconic brands together for a fun and delightful treat for consumers,” says Jodi Bogdanoff, senior vice president, licensing, Brand Central.