WWE Tag Teams with Wines That Rock

A limited-edition WWE-branded wine collection is available now.

License Global

September 23, 2020

2 Min Read

Wines That Rock has announced the first two releases in its new WWE Wines collection featuring WWE Legend The Undertaker and WWE Hall of Famer The Ultimate Warrior.

Both offerings make up a collection of individually numbered vintages of limited-edition wines developed in collaboration with WWE. The wines were specifically chosen to represent each Superstar’s personality and will feature individually numbered labels, a unique glass, dynamic artwork and the winemaking talents of 2020 Wine Enthusiast’s 40 Under 40 Tastemaker Andrew Nelson.  

“We knew these bottles would look amazing and be perfect for collectors and fans alike but wanted the quality of the wine to ultimately be the real winner here,” says Nelson. “For The Undertaker’s Limited-Edition 30 Barrel Series, we used 100 percent premium Cabernet Sauvignon from Lodi, California aged in oak. For The Ultimate Warrior, we looked to Mendocino County for a high quality, full bodied and flavorful Zinfandel.”

The Ultimate Warrior is represented in a wine that features an 80 percent Zinfandel and 20 percent Sangiovese blend from the Northern Coast of California. The bottles will feature three unique corks produced with different images and quotes from the WWE Hall of Famer, hand-filled and hand wax-dipped in his signature bright neon colors.  

“It was an amazing experience to collaborate with the team at Wines That Rock on this special Ultimate Warrior wine project,” said Dana Warrior, The Ultimate Warrior’s widow. “From the quality of the wine, to the unique bottle, label and signature wax colors, it was clear they were committed to capturing his essence and honoring his legacy with impeccable attention to every detail.”  

The Undertaker Limited-Edition 30-Barrel Series is a premium Cabernet Sauvignon wine consisting of a 30-barrel production run honoring his 30-year anniversary with WWE. Each bottle is marked with an individual number and the barrel it came from, hand-filled and hand wax-dipped using his signature purple color while featuring a unique tombstone shape and glow-in-the-dark label.

As both bottle series are numbered, all collectors who purchase WWE wines during the first two weeks of the launch will be added to the WWE Wines priority list and will receive early notice on all future releases. 

“Our collaboration with WWE has taken our creative and winemaking teams to a new level,” says Heather Hudson, senior project manager, Wines That Rock. “Working together with their team to define the first two releases has been fun personified. Our goal is always to create premium, limited-edition wines that we as fans want to own. These first two releases for WWE Wines are stellar!”

As part of its rock ‘n’ roll tradition, Wines That Rock has also produced one-of-a-kind branded electric guitars for both The Ultimate Warrior and The Undertaker. For additional details, including a special sweepstakes opportunity, fans can visit wwewines.com.

The wines are now available for pre-sale via wwewines.com with a shipping date of Thursday, Oct. 22.

Read more about:

Wines That RockWWE

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like