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April 7, 2022
The Churchill Downs Racetrack and Woodford Reserve have announced a partnership with specialty kitchen and home furnishings retailer Williams Sonoma to deliver inspiration and curated products designed to help customers and Kentucky Derby fans create a Kentucky Derby At-Home celebration.
As the first preferred culinary and entertaining partner of the Kentucky Derby, Williams Sonoma is bringing unique recipes, cocktail mixes, festive accessories and engaging in-person and virtual experiences to inspire customers and Kentucky Derby attendeed to transform their homes into a day at the races.
The partnership kicks off with a curated line of Williams Sonoma merchandise and an exclusive co-branded line of Williams Sonoma and Woodford Reserve cocktail mixes along with recipes and entertaining tips designed to inspire at-home celebrations of the 148th Kentucky Derby presented by Woodford Reserve that will take place on May 7. Together, Churchill Downs, Woodford Reserve and Williams Sonoma are bringing to life the authentic charm of the Derby with serving pieces, bar accessories and signature Derby-style cocktail mixes designed to elevate at-home celebrations and viewing parties.
To inspire foodies across the country, Williams Sonoma is delivering an authentic, flavorful Kentucky Derby At-Home menu, crafted by brand ambassador and celebrity chef Kelsey Barnard Clark. Culinary connoisseurs can also serve up classic cocktails, like the iconic Mint Julep, thanks to Woodford Reserve and Williams Sonoma's selection of co-branded cocktail mixes.
To further bring a taste of the Kentucky Derby into homes, Williams Sonoma has teamed up with Clark to host two Derby-themed events – one in-store at the Williams Sonoma Columbus Circle store and one online so fans nationwide can tune in and participate.
"At Churchill Downs, we're passionate about finding new ways to bring the Kentucky Derby experience to fans across the country," says Casey C. Ramage, vice president, marketing and partnerships, Churchill Downs Racetrack. "We're thrilled to partner with Williams Sonoma to help us in this mission of extending the Kentucky Derby tradition beyond our racetrack gates."
As the final component of the partnership, Williams Sonoma is announcing a nationwide sweepstakes to send a lucky winner on a trip for two to the 149th Kentucky Derby in 2023. Kentucky Derby fans can enter for a chance to win the bucket-list weekend getaway, complete with airfare, hotel accommodations and two tickets to the Kentucky Derby, as well as a private, VIP experience at Woodford Reserve Distillery. Official rules and details are available at williams-sonoma.com/kentuckyderbytrip, where you can also find more information about the collaboration, including the at-home recipes and the registration link for the virtual cooking classes.
Read more about:Williams Sonoma
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