White Sox, Goose Island Cheers to Beer Collaboration

The Chicago White Sox and Goose Island Beer have teamed up for their first-ever beer collaboration.

License Global

January 24, 2020

1 Min Read

Goose Island Beer has teamed up with The Chicago White Sox for Sox Golden Ale for the upcoming 2020 season.

Designs for the can are not complete, but early renderings show it to be emblazoned with both the White Sox logo and the Goose Island logo in a black and white design. According to Goose Island Beer, Sox Golden Ale will be released sometime in early March before the start of the 2020 season.

While supplies last, fans who purchase Sox Golden Ale at Guaranteed Rate Field will get a special edition can with a peel-back label showing the 2020 schedule. This version of the can will only be available for a limited time.

Retailers throughout Chicago will also be selling the Sox Golden Ale, and the beer with the special cans will also be available to fans at SoxFest at McCormick Place West Jan. 24 and 25.

This is not the first time Goose Island has ventured into sports territory. For the 2017 season, Goose did a collaboration with the Chicago Cubs called 1060 Wit.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like