Victor Allen’s Snickers and Twix iced coffees are available at retailers and convenience stores nationally including Walmart, Food Lion, Tops and GIANT.

License Global

March 23, 2023

1 Min Read
Victor Allen’s Snickers and Twix ready-to-drink iced coffees.
Victor Allen’s Snickers and Twix ready-to-drink iced coffees.Trilliant

Trilliant, parent company of Victor Allen’s, a coffee brand, has announced the launch of Victor Allen’s Snickers and Twix ready-to-drink iced coffees. The deal was brokered by Mars’ licensing agency, Brand Central.  

“At Victor Allen’s, we understand the trends of where coffee is headed with consumers wanting new and exciting flavors to treat themselves daily in a convenient RTD format,” says Zac McAuley, senior brand manager, Trilliant. “We’re excited to tap into these trends in partnership with such historic Mars Wrigley brands like Snickers and Twix. We look forward to bringing innovations to market that push the traditional limits of coffee for years to come. Stay tuned.” 

“Mars is delighted to team up with Victor Allen’s to provide consumers with a whole new way to enjoy the beloved flavors of Snickers and Twix, in an entirely new format,” says Martin Terwilliger, senior marketing director, Mars Wrigley. “Mars is excited to deliver moments of everyday happiness to fans through product extensions like Victor Allen’s Snickers and Twix iced coffees, providing more options for consumers from their favorite brands.”   

Victor Allen’s Snickers and Twix Iced Coffee Ready-to-Drinks are available now nationally including at Walmart in 13.7-oz. bottles. More sizes to be announced soon. 

Related:Variety is the Spice of Licensing

Read more about:

Mars IncBrand Central

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like