Unilever Releases Reese’s Frozen Treats

The popular combination of chocolate and peanut butter comes to the freezer aisle with a new Reese’s line of frozen treats. Available at major retailers nationwide starting this month, the Reese’s brand is debuting seven frozen treat varieties featuring the chocolate peanut butter flavor.

“At Reese’s we are always inventing new ways for fans to enjoy our iconic combination of chocolate and peanut butter,” says Ian Norton, senior director, Reese’s brand. “The new Reese’s frozen treats are the ultimate sweet and salty, chocolate and peanut butter experience that will quite literally give you chills – not only because they’re frozen but because they’re just that good.” 

New products include Reese’s Peanut Butter Sandwich, Reese’s Peanut Butter Light Ice Cream, Reese’s Chocolate Frozen Dairy Dessert, Reese’s Mini Pieces Light Ice Cream, Reese’s Peanut Butter Frozen Dairy Dessert Bar, Reese’s Peanut Butter & Chocolate Cones and the Reese’s Peanut Butter Frozen Dessert Cup. 

“Partnering with Reese’s to launch a brand-new line of frozen treats that have the same swirls of peanut butter, chocolate drizzles and chunks found in America’s No. 1 candy is certainly something worth screaming about,” says Russel Lilly, president, Unilever Ice Cream North America. “We’re excited to be bringing more Reese’s frozen treats to our fans than ever before – giving them exactly the kind of sweet treat they’ve been looking for.” 

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The new Reese’s frozen treats line is the latest addition to Unilever Ice Cream’s expanding portfolio and partnership with The Hershey Company. Also available is a new line of Heath tubs and pints.